Senior Director, AI & Marketing Transformation (US)
Code and Theory is hiring a Senior Director to own the operating model for how marketing gets planned, executed, measured, and improved inside large enterprise organizations. The stakeholder map runs from CMO to marketing operations lead to MarTech and data lead. The transformation question spans all three: how does this organization need to be structured and tooled to run marketing at modern scale with AI and data in the workflow?
Seniority in this role does not mean distance from the work. The proof of a marketing transformation is a working model running inside the client's actual stack and the right person has shipped one before and will ship another here.
Depending on the client engagement, this role may operate in a forward-deployed capacity. That is not a separate track or program. It is a mode this work requires, and the expectation is readiness when the account calls for it.
WHAT YOU’LL DO
- Map the full marketing lifecycle end-to-end and diagnose where the current model breaks: fragmented ownership across brand, growth, and lifecycle teams, handoff failures between strategy and execution, tooling gaps between CDP/campaign/analytics platforms, capacity constraints
- Design the target-state operating model and governance layer so brand, legal, and privacy can say yes at speed
- Reinvent the campaign and c
