Digital Marketing Specialist

About the role

We're looking for a Digital Marketing Specialist who can own the full digital marketing execution loop at CodeLink - from campaign planning and delivery, to HubSpot operations, email workflows, SEO/SEM growth, and performance reporting.

You'll be the single accountable owner across campaign execution, digital growth, and marketing operations. If you take genuine ownership, thrive in structured sprint-based environments, and care about making numbers move, this role is built for you.

Target Markets

• Mid-to-large enterprises, scale-ups, and institutional organizations that need a trusted complex software engineering and AI implementation delivery partner.
• US focus; SEA secondary

What you’ll do

Lead-Gen Campaign Execution

• Run targeted digital campaigns across CodeLink's core audience segments, supporting the broader GTM strategy
• Generate and track MQLs, working closely with the Sales team to set realistic targets and measure campaign attribution using HubSpot and UTM tagging
• Manage email campaigns end-to-end in HubSpot from setup and segmentation to performance monitoring
• Ensure each quarter includes at least one campaign per audience segment, with campaigns consistently tagged and organized in HubSpot and Notion

SEO, GEO & Digital Growth

• Build an organic search baseline from scratc