Performance Marketing Lead
Cogent is building the revenue engine for autonomous cyber defense, and we are hiring a Performance Marketing Lead to build the digital demand engine that turns the right audiences, messages, and moments into sales-qualified pipeline.
This role sits on the Growth team and partners closely with Demand Generation, Content, Product Marketing, Sales, Partnerships, RevOps, and agency partners. You will build the performance engine across paid distribution, landing pages, conversion paths, webinars, nurture, attribution, and campaign learning so our best ideas reach the right buyers and convert.
We are looking for someone creative, analytical, operational, and AI-native: a builder who can launch programs quickly, make their own assets when needed, use data to decide what to scale, and help a lean Growth team move like a much larger one.
What You Will Do
Build Digital Pipeline
Run paid search, LinkedIn, retargeting, sponsored content, webinar promotion, and other digital programs that create qualified demand.
Test audiences, segments, offers, messages, creative, and landing pages with a clear view of what creates Sales-accepted meetings and sales-qualified pipeline.
Build ca
