Marketing Operations Specialist

Opportunity Overview:

As an early-stage startup, Cohere Health's marketing efforts span a wide range from demand generation and product marketing to event management, content development, and analyst and media engagement. This role offers an exciting opportunity for an analytical, curious, and highly organized individual to make an immediate impact on Cohere's growth.

Reporting to the Manager of Marketing Operations in India and collaborating closely with the Demand Generation team in the US, you will sit at the intersection of process, people, and technology. Your responsibilities will include campaign execution, AI-enabled workflows, KPI reporting, project coordination, and process documentation.

What you’ll do:

• Campaign Operations: Support campaign setup and execution across HubSpot and Salesforce, including audience/list creation, campaign tracking, account and contact research, QA, and post-campaign reporting.
• Marketing Automation & CRM: Support segmentation, workflows, campaign management, data hygiene, and ongoing database maintenance across HubSpot and Salesforce.
• Reporting & Analytics: Build and maintain recurring marketing reports and dashboards covering campaign