Web Strategy & Optimization Manager

Why this role exists

Our web experience is a company asset, owned and managed by marketing. It is a strategic growth platform and our most effective engine for brand, demand, customer engagement and education, and revenue.

We are hiring a Web Strategy and Execution Lead to run it that way. This is not a website management role. It is an ownership role for a commercial platform, accountable for what the asset returns to the business.

You will set the strategy for how our web estate earns attention, converts intent, educates customers, and contributes pipeline and revenue. You will then build, test, and ship against that strategy on a permanent cycle.

Primary accountability

Increase the commercial contribution of our web estate through strategy, customer experience, conversion optimization, content, search, technology, and continuous experimentation.

What you will own

Web strategy and development

• Own the strategy and roadmap for our web estate, tied directly to commercial outcomes rather than page count or release volume.
• Define what the platform is for by audience and stage, from first exposure through evaluation, purchase, onboarding, and ongoing customer engageme