Digital Content & Social Media Manager - CTBC

Company Description

Continental develops pioneering technologies and services for sustainable and connected mobility of people
and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable
solutions for vehicles, machines, traffic, and transportation. In 2022, Continental generated sales of €39.4
billion and currently employs around 200,000 people in 57 countries and markets.
The ContiTech group sector develops and manufactures, for example, cross-material, environmentally
friendly, and intelligent products and systems for the automotive industry, railway engineering, mining,
agriculture, and other key industries. Guided by the vision of “smart and sustainable solutions beyond
rubber,” the group sector draws on its long-standing knowledge of the industry and materials to open up
new business opportunities by combining various materials with electronic components and individual
services

Job Description

The Digital Content & Social Media Manager is responsible for developing and executing the company’s digital content and social media strategy to strengthen brand visibility, engagement, and reputation across relevant digital channels. The role translates business and communication priorities into compelling, audience-focused content and ensures a consistent and distinctive brand presence across digital platforms.

Working closely with Corporate Communications, Marketing, Employer Branding, business functions, and local markets, the position leads content planning, creation, distribution, and channel management across social media and other digital touchpoints. The role combines strategic thinking, storytelling, creativity, and data-driven optimization to build meaningful relationships with audiences and increase the impact of digital communications.

The position also drives continuous improvement of the company’s digital presence by identifying emerging platforms, formats, technologies, and audience behaviors, ensuring that content remains relevant, engaging, and aligned with the company’s brand, strategy, and reputation.

 

 KEY RESPONSIBILITIES  

• Develop and execute the digital content strategy aligned with corporate, brand, business, and communication priorities.
• Build editorial calendars and content plans across key digital channels and audiences.
• Translate complex business topics into clear, relevant, and engaging digital stories.
• Identify content opportunities around corporate milestones, innovation, people, products, sustainability, and industry topics.     
• Lead the company’s social media strategy and day-to-day channel management.
• Define channel roles, content formats, tone of voice, and audience strategies across platforms.
• Manage publishing, community engagement, and social media interactions.
• Ensure consistent brand positioning and messaging across global and local social channels.   
• Develop and oversee high-quality written, visual, video, and multimedia content.
• Create compelling stories tailored to different audiences, platforms, and stages of the content journey.
• Work with internal experts, leaders, employees, and external creators to identify and develop authentic stories.
• Ensure content follows brand, editorial, accessibility, and quality standards.       
• Monitor channel performance, audience behavior, trends, and digital conversations.
• Establish KPIs and use analytics to optimize content, campaigns, and channel performance.
• Identify emerging platforms, technologies, formats, and trends relevant to the company and its audiences.
• Continuously test and improve content approaches based on data and audience insights.       
• Collaborate with Corporate Communications, Marketing, Employer Branding, HR, business units, and local markets to ensure integrated digital communications.
• Develop digital and social media guidelines, toolkits, and best practices.
• Coordinate external agencies, content creators, production partners, and other suppliers.
• Support digital communications during major corporate announcements, campaigns, issues, and reputation-sensitive situations.                                            

Qualifications

• Bachelor's or Master's degree in Communications, Digital Marketing, Journalism, Media Studies, Marketing or a related field. 7+ years of experience and strong understanding of digital communications, social media management, and content marketing principles.
• Experience creating and optimizing content for platforms such as LinkedIn, YouTube, websites, and emerging digital channels.
• Strong understanding of content storytelling and audience-centric communication. Ability to adapt complex business topics into engaging digital content.
• Knowledge of corporate reputation management in digital environments. Strong stakeholder management and influencing skills. Ability to build trust and collaborate effectively across cultures, functions, and organizational levels. Ability to operate effectively in a dynamic, international business environment. Technical & Digital Skills  - Experience with Content Management Systems (CMS) and website publishing processes.
• Strong understanding of SEO, accessibility requirements, and digital content best practices.
• Familiarity with web analytics and social media monitoring tools (e.g., Google Analytics, LinkedIn Analytics, Sprinklr, Hootsuite, Meltwater, or similar).
• Experience with digital asset management systems. Familiarity with AI-supported content creation, editing, and optimization tools.
• Analytics & Performance Management Experience - Measuring and analyzing content and channel performance.
• Ability to derive actionable recommendations from engagement, traffic, and audience data. Experience defining and tracking digital communication KPIs.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills in English (German is a plus).

Additional Information

The 13-th salary – Paid once a year, in December;
Meal tickets - With a value of 40 Ron;
Private Health Insurance – Health is the most important, so we offer you a medical subscription through Signal Iduna;
Referral bonuses - We encourage colleagues to refer new candidates to us and, at the same time, to get the chance to receive a bonus;
Bookster – Feed your body and your mind. You can borrow books and you’ll receive them at the office;
Sports benefits- It’s important to stay active, so we offer you the 7Card;
Discounts at our partners – We collaborate with different vendors, and we receive discounts for various products/ services like rubbers, restaurants, kindergartens, etc;
System for Rewarding Improvement Ideas – We have an internal improvement program (Continental Idea Management) that gives you the opportunity to come up with ideas and to be honored with an attractive bonus (this is established by the CIM team according to your improvement idea);
Happy days – If you or your child is getting married, or you become a parent, you receive some extra free days;
Life events celebration - If your family is growing, we praise your newborn with a bonus;
Unfortunate events - In case of unhappy events in your life, we support you by offering you free days and financial support (handled on a case by-case basis);
Extra vacation days – You begin with 22 vacation days/year, and starting with the 3rd year with us, we offer you 1 more day of vacation and. We reward employees who reach 15 and 20 years within the company with another day of vacation, reaching a maximum of 29 days.
Transport from the Timisoara area – You can choose to come with the bus provided by the company if you’ll work from the plant location/office;
Professional development - Many opportunities to develop yourself within the company;
Diversity and multicultural mindset - We encourage you to join us no matter who, where, or what you are. We have colleagues from different nations and a variety of languages are spoken in our company.

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