Head of Brand Strategy, Greater Asia
Crazy Maple Studio is a fast-growing company based in the Bay Area and Los Angeles, focusing on mobile gaming, reading, and streaming. We are proud to have a global team that drives our innovation and success across diverse markets.
Our flagship platform, ReelShort, is the #1 vertical streaming app in the U.S., with over 8 million DAU, delivering bite-sized episodic content that keeps viewers hooked. Other standout products include Chapters, where users shape immersive stories across drama, fantasy, and romance, and My Fiction, a platform for consuming and creating serialized romance.
We’re proud to be recognized as one of the Global Most Loved Workplaces 2025, reflecting our commitment to innovation, creativity, and an employee-first culture.
Position Overview:
ReelShort is seeking a strategic and culturally fluent brand leader to own our brand across Greater Asia, with an initial focus on Chinese-language audiences across Southeast Asia. Based in the Bay Area or Hong Kong, this role sets brand positioning in region, converts audience and performance insight into upstream content direction, and drives that direction through our Content and Production teams. You are the number-one owner of the brand narrative in region.
Key Responsibilities:
- Define and publish the Greater Asia brand strategy — positioning, audience segmentation, market sequencing, and the annual brand calendar
- Translate perf
