Director, Ecommerce & CRO

We’re hiring a Director of Ecomm and CRO to lead strategy and execution for our purchase experience and overall Shopify storefront. This person has deep experience building and optimizing conversion funnels, leveraging best-in-class ecommerce tools, and working with acquisition and retention leaders to enable a high-efficiency DTC growth machine. 

This role is for someone who:

• Deep experience with CRO strategy for Meta-lead DTC growth
• Expertise in best in class Shopify execution, including state of the art tools and plugins 
• Has a sharp conversion eye and a performance mindset
• Obsesses over what makes a page convert once the click lands
• Knows how to translate data into a landing page brief
• Thrives in a fast-moving, test-and-learn environment

You’ll own the conversion strategy layer across all landing pages, lifecycle and retention pages, site merchandising, and account management — working closely with leaders from Growth, Retention and Creative to build and scale what converts.

What You’ll Do

Conversion Strategy & Testing

• Sets testing strategy and agenda
• Own the landing page development and execution roadmap for paid traffic and core website
• Develop hypotheses and structure tests across headlines, hero, offer framing, social proof, and page structure
• Translate performance data into actionable landing page briefs for design and de