Performance Creative Strategist

We’re hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions.

This role is for someone who:

• Has a strong creative eye and a performance mindset
• Obsesses over what makes content stop the scroll and convert
• Knows how to translate data into a creative brief
• Experience building diverse UGC pipelines
• Thrives in a fast-moving, test-and-learn environment

You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works.

What You’ll Do

Creative Strategy & Testing

• Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube
• Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles
• Translate performance data into actionable creative briefs for internal teams and creators
• Identify winning patterns and build frameworks for scaling proven concepts
• Stay ahead of platform trends, ad formats, and creative benchmarks

Creator & UGC Content

• Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging
• Review creator deliverables through a performance lens before they go live