VP of Brand
About
Create makes the best creatine on earth, and we think everyone should be taking it. Founded three years ago in a NYC apartment kitchen, we've grown from two founders obsessed with a chalky tub of monohydrate into a team singularly focused on turning creatine into an everyday staple of a healthier life. We do one thing — creatine — and we obsess over every detail of it: quality, taste, format, and the entire customer experience. We're growing fast across digital and retail, and we're looking for people who want to build something focused, well-crafted, and genuinely useful.
The Role
We're hiring a VP of Brand to lead our brand functions — activations, partnerships, community, content, and comms — as we continue to scale our business across digital and retail channels. This person has deep experience leading high-impact brand activities that fuel efficient digital acquisition and high-velocity growth at retail.
This role is for someone with:
- Deep experience with CPG brand activation strategy
- Expertise in retail-focused marketing for emergent brands
- Operational experience building integrated brand marketing strategies
- Passion for connecting the dots between brand activation and business performance
- Clear and compelling communication and leadership skills
- Brand and product messaging expertise — you know how to reframe ideas to make them sticky
- A trac
