Senior Marketing Manager

CREATEQ builds AI-accelerated software for banks, insurers, transport and energy companies. You’ll make CREATEQ the recognised expert for AI-powered software engineering in regulated industries in Switzerland, and turn that visibility into conversations with new clients. You report to the Head of Business Development & Sales.

What you’ll do

• Sharpen our positioning and messaging for CTOs, CIOs and transformation leaders in regulated industries.
• Establish the existing CREATEQ brand in the Swiss market: make sure it’s applied consistently across website, sales materials, LinkedIn and events, and that target clients recognise CREATEQ as the expert for AI-powered software engineering.
• Own the content strategy: case studies, expert articles, the AI Engineering Radar, and thought leadership for our CEO and engineering experts.
• Run account-based campaigns on 60–80 target accounts, together with our sales leads.
• Prepare the marketing plan and budget, measure brand awareness and pipeline contribution, and report on what works.

Requirements

• 5+ years in B2B marketing, ideally in IT services, consulting or enterprise software.
• Experience establishing a B2B brand in the market: growing awareness and recognition with target clients and keeping its use consistent across all channels.
• Strong design skills: a sure eye for layout, typography and visual stor