Director, Community Marketing

As the Director of Community Marketing, you will spearhead a new function that supports the global network of Affiliate owners. You will be responsible for developing and executing marketing strategies, creating training resources, and working closely with Country and Regional managers to ensure these tools are effectively utilized across the network. Your role will involve distributing resources and gathering feedback from Affiliate owners to continually improve support systems.   You will collaborate with the Director of Growth Marketing on acquisition campaigns and report directly to the CMO. Expect to lead the creation of a dynamic Marketing Playbook and training syllabus, ensuring consistent updates and iterations based on feedback and new insights. Your efforts will directly contribute to our Affiliates' growth and proficiency, significantly impacting their success and the overall brand.     RESPONSIBILITIES:             ●      Strategy Development: ○      Create and implement comprehensive marketing strategies and tools to support the success of Affiliate owners globally. ○      Partner with Channel team (Email & Social) to build Affiliate and community facing comms plans. ●      Resource Creation: ○      Develop and maintain a dynamic Marketing Playbook, continually updating and refining it to meet the evolving needs of Affiliate owners. ○      Design and implement a robust training syllabus to enhance the marketing proficiency of Affiliate owners. ●      Collaboratio