Lifecycle Growth Marketing Senior Manager - Onboarding
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
As the Lifecycle Growth Marketing Senior Manager - Onboarding, you will set the global strategy using data to turn new subscribers into active, engaged fans. You’ll design and scale personalized journeys that meet fans where they are—using recommendations, messaging, and contextual experiences to drive immersion, strengthen viewing habits, and build lasting connections with Crunchyroll. Operating at the intersection of Lifecycle Strategy, Analytics, Product, Engineering, User Acquisition, Go-To-Market, SVOD Strategy, Creative, Brand, and Marketing Operations, you will translate high-value actions, viewership, and behavioral patterns into customized experiences. You’ll pair quant-focused analysis with AI and LLM-enabled query workflows to evaluate performance, identify growth opportuni
