HR Generalist

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.  Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection. Reports to: Sr. HR Manager Location: Utah Fulfillment Center, 2607 S 3200 W, West Valley City, UT 84119. On-Site 100%, No Remote Options   About the Role You will serve as the on-site HR presence for Backcountry's Utah Fulfillment Center, owning the full people function for a high-volume hourly workforce where your decisions directly shape culture, retention, and operational performance. Your scope spans every touchpoint of the employee lifecycle, and your impact is felt on the floor every day. At 6-12 months, success looks like kee