SEO & GEO Manager
We are seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood and recommended across both traditional search engines and AI-driven answer engines. Organic discovery is one of our highest-return acquisition channels, and this role owns the strategy, delivery and measurement behind it end to end.
You will be accountable for growing high-quality organic traffic, leads and revenue across our B2B and consumer propositions — covering technical SEO, content and topical authority, digital PR and authority building, and local/multi-location search. Alongside this, you will build our Generative Engine Optimisation (GEO) capability: making Culligan the cited, trusted source in AI Overviews, ChatGPT, Copilot, Gemini, Perplexity and other AI assistants.
Requirements
- 5+ years in SEO, with clear ownership of strategy and measurable commercial results
- Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals
- Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes
- Experience building authority through digital PR, original data or editorial partnerships
- Practical, evidenced experience of GEO / AI search visibility — or a clear, credible track record of adapting quickly to major search change
- Advanced use of GA4, Google Searc
