Freelance Marketo Email Specialist

 

About the Role

As a Freelance Marketo Email Specialist, you'll build, test, and launch email programs in Marketo for a range of client brands. This is a hands-on, execution-only contract role with no leadership or management responsibilities. You'll take approved briefs and turn them into working programs, building responsive templates and modules, setting up smart lists and flows, and making sure every send goes out right the first time. You know Marketo well enough to spot a broken token, a misfired trigger, or a segmentation gap before it reaches a subscriber. You'll take direction from our internal team, get up to speed fast, and deliver accurate builds on schedule with minimal oversight.

Key Responsibilities

• Build and launch email programs in Marketo, including one-off sends, nurture streams, engagement programs, and triggered campaigns.
• Develop and maintain responsive email templates and modular components in HTML and CSS, using Marketo's template syntax, variables, and editable sections.
• Set up smart lists, smart campaigns, flow steps, and segmentations that match the targeting and logic in the brief.
• Use tokens, dynamic content, and snippets to personalize emails and keep programs easy to clone and reuse.