Social Media Lead

Social Media Lead

Reporting to: Chief Marketing Officer
Location: Fully Remote — European Time Zones
Employment: Full-time

About the Role

We are looking for a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership.

You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.

Key Objectives

• Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers.
• Deliver agreed ROAS targets across paid social campaigns by the end of Q4.
• Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR.
• Establish a consistent monthly social media performance reporting and optimisation rhythm.
• Launch a follower-exclusive content and promotions programme within the first six months.
• Build scalable processes and, over time, support and lead local social media managers.

Key Responsibilities

Strategy & Planning

• Develop and execute CXM’s global social media strategy in line with wider marketing objectives.
• Build and ma