Lifecycle Marketing Associate
Company:
David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.
This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.
Role and Responsibilities:
As a Lifecycle Marketing Associate, you will lead our lifecycle marketing channels across email, SMS, direct mail, subscriptions, and loyalty. This is both a strategic and hands-on role: you will develop the roadmap, execute campaigns and programs, analyze performance, and continuously identify opportunities to improve retention and customer lifetime value.
You will have meaningful ownership from day one and work cross-functionally across creative, ecommerce, growth, legal, and other teams to build a best-in-class retention program.
Email Marketing and CRM
- Own day-to-day execution across email and SMS, from campaign strategy and automated flows to content, deployment, testing, and optimization in Klaviyo
- Run the lifecycle marketing calendar and send process, including writing and briefing copy, partnering with design, and managing legal and
