SEO, GEO & Content Optimization Manager

The Role

We are looking for an SEO, GEO & Content Optimization Manager who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights.

Responsibilities

SEO Research & Intent Analysis

• Conduct keyword, topic, and intent research using Semrush.

• Identify high-value terms that drive qualified traffic and conversions.

• Map competitive rankings to find gaps and opportunities.

• Recommend content priorities, updates, and areas for refinement.

GEO (Generated Experience Optimization)

• Build and own DDN's GEO strategy and framework.

• Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).

• Implement structured content, schema markup, and Q&A formats optimized for AI retr