SEO Content Writer (B2B), Cairo - Egypt
Decima International is a professional services company, providing project management and controls services to clients in the United States and the Middle East. Our mission is to become the premier professional services provider across all industry sectors we are engaged in. To accomplish this, Decima International’s founders established a simple yet powerful formula:
Approach each client engagement as a partnership, create an environment that attracts the most talented professionals and allows them to flourish, and regulate growth to maintain excellence in our service standards.
The role will focus on building a consistent pipeline of high-quality B2B content across Decima’s website, blog, LinkedIn, and other digital channels, with particular emphasis on data centers, mission-critical projects, project controls, program management, and regional delivery across KSA and the UAE.
RESPONSIBILITIES
- Develop and manage a structured content calendar aligned with Decima’s sectors, projects, people, and market priorities.
- Create high-quality B2B content including:
- Blog articles
- Thought-leadership pieces
- LinkedIn posts
- Case studies
- Project stories
- Executive content
- Presentations and other business-development material
- Translate technical and project information into clear, engaging content for clients, partners, and industry audiences.
- Publish, update, and maintain website content through the company’s Content Management System (CMS).
- Manage page content, formatting, links, metadata, and basic content updates within the CMS.
- Own keyword research across Decima’s priority themes, including:
- Mission-critical and data center program management
- Project controls
- Program governance
- Construction and project delivery
- KSA and UAE market delivery
- Apply on-page SEO best practices across published content, including titles, meta descriptions, headings, internal linking, and image alt text.
- Monitor keyword rankings, organic traffic, engagement, and content performance.
- Prepare monthly SEO and content performance reports highlighting trends, improvements, and opportunities.
- Identify content gaps and recommend new topics based on search demand, market trends, and business priorities.
- Support integrated B2B campaigns across LinkedIn and other relevant digital channels.
- Coordinate content with business-development campaigns, outreach, and lead-generation activities.
- Support lead nurturing and business-development follow-up workflows.
- Develop dashboards and management reports covering campaigns, content performance, leads, and pipeline indicators.
- Coordinate with the Marketing Lead, Graphic Design team, internal technical stakeholders, and Business Development teams.
- Interview or gather input from internal subject-matter experts to develop credible technical content.
- Identify and support off-site SEO opportunities, including industry directories, guest articles, partnerships, and backlinks.
- Coordinate off-site content opportunities with Events and PR activities.
- Use AI-enabled and automation tools to improve content research, production, publishing, reporting, and marketing workflows.
- Maintain consistent brand voice, messaging, quality, and accuracy across published content.
QUALIFICATIONS
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
- Relevant experience in SEO content writing, B2B content marketing, digital marketing, or a similar role.
- Strong English writing, editing, and proofreading skills.
- Relevant experience using CMS
- Demonstrated ability to create clear and engaging long-form and short-form content.
- Strong understanding of SEO fundamentals and keyword research.
- Experience with on-page SEO, including titles, meta descriptions, headings, internal links, and content optimization.
- Experience writing for B2B or professional audiences.
- Ability to translate technical or complex information into accessible, compelling content.
- Experience managing content calendars and multiple content priorities.
- Strong research skills and attention to detail.
- Understanding of digital campaign performance and content analytics.
- Strong communication and stakeholder coordination skills.
- Ability to work closely with technical teams and subject-matter experts.
Preferred Qualifications
- Experience in construction, engineering consultancy, PMC, infrastructure, data centers, or professional services.
- Experience writing about technical, engineering, construction, or project-management topics.
- Exposure to B2B digital marketing, growth marketing, or demand generation.
- Experience with lead-generation and lead-nurturing workflows.
- Familiarity with Google Analytics, Google Search Console, or similar analytics tools.
- Experience with SEO research and monitoring platforms.
- Experience managing LinkedIn content for B2B brands.
- Familiarity with AI-enabled content and marketing tools.
- Experience with marketing automation or CRM platforms.
- Understanding of backlink development and off-page SEO.
- Experience developing dashboards and management-level marketing reports.
POSITION DETAILS
- Position: SEO Content Writer
- Department: Business Development
- Location: Egypt
- Work Setting: Onsite
- Employment Type: Full-Time
PRODUCTIVITY TOOLS
- Google Analytics
- Google Search Console
- SEO Research & Keyword Tracking Tools
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- Content Management Systems
- CRM / Lead Tracking Platforms
- AI & Automation Tools
- Reporting and Dashboard Tools
Decima International is an Equal Opportunity Employer that is committed to the safety and well-being of all. All qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding, or medical conditions related to pregnancy, childbirth, or breastfeeding), age, medical condition, marital or domestic partner status, sexual orientation, gender, gender identity, gender expression and transgender status, mental disability or physical disability, genetic information, military or veteran status, citizenship, low-income status or any other status or characteristic protected by applicable law.
