Content Marketing Specialist - SEO / AEO
Devsu builds custom software and engineering teams for U.S. financial institutions and fintechs, the platforms, APIs, and integration layers modern banks and lenders run on. This role owns the content engine that makes that expertise visible: research-backed thought leadership, search and answer engine visibility, and the organic community that turns an audience into a pipeline.
This is a specialist role, not a coordinator role. You'll independently design content programmes, run original research, and own SEO/AEO strategy end to end, writing credibly for a technical financial-services buyer while making that writing get found by search engines, AI answer engines, and the right people on social media. You'll use AI as a force multiplier, with rigorous human judgement on accuracy, nuance, and voice.
Responsibilities:
- Design and run original, research-backed content — including an annual industry survey turned into a flagship report and spun into derivative content (articles, social media, email, and sales enablement).
- Own SEO and AEO strategy and execution using tools like Ahrefs or Semrush, Google Search Console, and schema/structured-data tooling — entity SEO, structured data, and a deliberate approach to earning citations in Google AI Overviews, ChatGPT, Perplexity, and Gemini.
- Write strong website, landing-page, and email copy that converts, not just informs, working across WordPress, Webflow, or HubSpot CMS and HubSpot (o
