Head of CRO – Conversion Rate Optimization (m/w/d)
Millions of people see our ads. Visit our landing pages. Browse our products. Add them to their carts.
Your job is to turn more of them into customers.
In just four years, Pammys has grown to more than 1 million customers. Today, over 150 employees are working to turn Pammys into an international footwear brand.
At our scale, even small improvements in conversion rate can have a significant impact on revenue.
That’s exactly why we’re building CRO as a dedicated function.
We’re looking for a Head of CRO – Conversion Rate Optimization (m/f/d) to systematically analyze, test, and optimize the entire customer journey across our online stores.
From the first landing page to PDP, cart, and checkout.
You’ll have high traffic volumes, large amounts of data, and the ability to test quickly.
No optimization based on gut feeling.
You develop hypotheses. You test. You measure. You learn. You scale what works.
And you’re not optimizing for the highest possible conversion rate alone.
You’re optimizing for profitable growth
- Build and own our entire CRO strategy, including the testing roadmap, prioritization, and reporting
- Design and manage A/B and multivariate tests across landing pages, PDPs, cart, and checkout
- Analyze our customer journey and funnels to identify the biggest conversion opportunities
- Develop and optimize landing pages for Meta, TikTok, influencer campaigns, product launches, and other campaigns
- Optimize offers, bundles, pricing, and promotional mechanics for both conversion and contribution margin
- Use GA4, heatmaps, session recordings, surveys, and customer data to develop data-driven hypotheses
- Closely connect ads, hooks, landing pages, products, and offers together with Performance Marketing, Creative, and Product
- Build a robust experimentation framework with statistically valid tests and clearly documented learnings
- Over time, build and lead your own CRO team
