Head of Marketing and Sales

Job Purpose

Lead the company’s sales and marketing strategy and team to deliver sustainable revenue growth, strengthen market position and build a predictable pipeline of new and repeat business.

Work directly with the Programme manager (CEO) and leadership team to turn vision and business objectives into clear commercial plans, effective campaigns and measurable results.

Key Result Areas (KRAs)

• Sales strategy and revenue growth — set sales plans, targets, pricing and routes to market; build a strong pipeline and convert opportunities into profitable business.

• Define the target market for each section of the business and build the strategy and plan for execution across social media platforms and other relevant marketing avenues.

• Marketing strategy and brand — develop the marketing plan, positioning, messaging and campaigns to increase awareness, demand and qualified leads.

• Business development and customer relationships — identify target sectors, markets, partners and major accounts; strengthen retention, repeat business and referrals.

• Sales pipeline and performance management — establish clear processes for lead qualification, forecasting, CRM use, reporting and follow-up; monitor conversion and sales-cycle performance.

• Leadership and team performance — set objectives, coach and develop the sales and marketing team, establish accountability and encourage collaboration.