Digital Marketing Lead

Hire Digital is seeking a Digital Marketing Lead with experience across B2B marketing, conferences, awards, webinars, or financial media environments. Candidates with backgrounds in banking, fintech, financial services, or enterprise-focused media and events organisations will be highly preferred.

This role will support multi-channel digital marketing campaigns targeting senior audiences in banking, fintech, and financial services across APAC, the Middle East, Africa, Europe, and other international markets.

Requirements

Responsibilities

• Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference initiatives.
• Support demand generation, audience growth, and lead nurturing campaigns targeting banking and fintech decision-makers.
• Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign tracking.
• Collaborate closely with commercial, editorial, research, and events teams to support marketing initiatives across conferences, awards, subscriptions, and thought leadership campaigns.
• Support webinar, virtual event, and conference promotion activities across international markets.
• Assist with content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign assets.
• Monitor campaign p