Freelance Social Media Specialist (Malaysian Market)

We are looking for a Freelance Social Media Specialist (Remote) to support social media content creation and localisation for the Malaysian market.

The ideal candidate understands Malaysian digital culture, social media trends, and audience behaviour, and can create engaging content that connects with local audiences. You will collaborate with the regional social media team to adapt global campaigns, develop content ideas, and create social media assets using AI-powered tools and lightweight design platforms.

Hours: 60 hours per month

Requirements

Responsibilities

• Create engaging social media content for platforms including Instagram, Threads, TikTok, X (Twitter), and other relevant channels.
• Develop content ideas based on Malaysian audience preferences, local trends, and cultural moments.
• Adapt global campaigns into locally relevant content for Malaysian audiences.
• Create simple social media assets using AI-powered creative tools and platforms such as Canva, Adobe Express, Figma, or similar tools.
• Support content planning, campaign execution, and social media calendars.
• Ensure content aligns with the brand voice while maintaining authenticity for Malaysian audiences. Use AI tools to support content ideation, copy generation, and creative production.
• Collaborate with the regional marketing team and incorpora