Director, Product Marketing

Position Overview:

The Director, Product Marketing will own the end-to-end go-to-market strategy for Diligent Boards, driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions. 

We are looking for a strategic B2B SaaS product marketer with strong technical aptitude who can translate complex technology into compelling customer value. The ideal candidate has experience in a SAAS technology company. Exposure to product-led growth (PLG) is highly valuable. 

You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership to identify market opportunities, influence product strategy, and bring differentiated technology solutions to market. 

This is a high-impact role requiring someone who can move seamlessly between technical product detail, customer insights, commercial strategy, and compelling storytelling. 

 

Key Responsibilities:

Go-to-Market & Product Strategy 

• Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions. 

• Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights. 

• Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits. 

• Identify opportunities to improve product-market fit, adoption, expansion, and revenue growth. 

AI & Technical Product Marketing 

• Develop GTM strategies for AI-powered products and capabilities, translating AI/GenAI functionality into clear business value and differentiated market positioning. 

• Build sufficient technical depth to credibly understand and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities. 

• Partner with technical product and engineering teams to ensure accurate and compelling communication of product capabilities. 

Market & Customer Insights 

• Develop deep understanding of our ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends. 

• Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations. 

• Identify opportunities across SMB and mid-market segments, including digital and product-led growth motions. 

Sales Enablement & Commercial Execution 

• Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools. 

• Partner with Marketing and Sales on campaigns that generate demand and accelerate pipeline and revenue. 

• Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales. 

Measurement & Optimization 

• Establish KPIs to measure product marketing impact across pipeline, conversion, product adoption, expansion, and revenue. 

• Use quantitative and qualitative insights to continuously optimize GTM strategies, positioning, messaging, launches, and campaigns. 

 

Required Experience/Skills:

• 8+ years of B2B SaaS/product marketing experience, with significant experience in a technology company. 

• 5+ years in product marketing or technical product marketing, with demonstrated ownership of end-to-end GTM strategies. 

• Strong technical aptitude and the ability to understand and simplify complex SaaS, APIs, integrations, data, automation, and AI/GenAI technologies. 

• Demonstrated experience developing AI/GenAI go-to-market strategies or marketing AI-enabled products/features. 

• Experience marketing to SMB and/or mid-market customers, with an understanding of differentiated buying journeys and GTM motions. 

• Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement. 

• Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership. 

• Strong analytical skills and ability to turn market and customer data into actionable GTM strategies. 

• Exceptional storytelling, written and verbal communication, and executive presence.