Senior Product Marketing Manager - Attorney
SeniorOn-site (Austin)Salary undisclosed
Job Description
Your Impact
DISCO is changing the practice of law with modern, AI-driven software that lawyers love to use. We are looking for an experienced legaltech product marketer or former attorney to help drive the go-to-market strategy for our products.
Product marketing weaves together storytelling, strategy, public speaking, and analytical thinking — making it a great career for attorneys looking to make a switch. You'd be joining a department with many former attorneys who love their jobs.
What You'll Do
- Product Messaging and Positioning: Develop and refine clear and impactful messaging and positioning that resonates with target audiences and effectively communicates the value of our products.
- Go-to-Market Strategy: Lead the development and execution of comprehensive go-to-market plans for new product launches and feature updates, ensuring alignment with product management, sales, and marketing teams.
- Marketing Campaigns: Oversee the creation of integrated marketing campaigns that drive product awareness, demand generation, and customer engagement across various channels.
- Sales Enablement: Collaborate with the sales team to create sales coll
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