Performance Marketing Executive

JOB PURPOSE:

We are hiring a Performance Marketing Manager to own the growth engine end-to-end: attracting the right audiences through paid and organic channels and converting first-time readers into loyal, returning users.

This is an opportunity to make a visible impact. Beyond improving traffic, engagement and marketing efficiency, you will help drive audience growth and play a key role in preparing the business for the launch of our subscription model.

FUNCTIONAL RESPONSIBILITIES:

Acquisition — bring the right audience in
●    Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising every channel against cost per acquisition (CAC), not vanity traffic.
●    Grow organic and SEO-driven traffic in partnership with our editorial team, building a durable, lower-cost acquisition base that reduces reliance on paid spend.
●    Test and scale new channels, audiences, and creative.
●    Conversion & retention — turn first-time readers into loyal readers, and eventually into subscribers
●    Own and develop a conversion funnel.
●    Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win-back journeys, using first-par