Sales Manager

JOB PURPOSE:

Lead the commercial performance of a portfolio of international B2B events, driving sponsorship, exhibition, partnership and event-related revenue. Combine hands-on business development and strategic account management with sales team leadership to achieve individual and team revenue targets.
Secure high-value sponsors and partners, develop new markets and support event launches across the Middle East, Europe, Asia and other international territories. Work with senior management and cross-functional teams to develop compelling commercial propositions, sponsorship packages and market-specific sales strategies.

KEY ACCOUNTABILITIES:

Sales Leadership and Team Development
Lead, motivate and develop the sales team to achieve individual and collective revenue targets. Set clear objectives, priorities and activity expectations. Conduct regular one-to-one meetings, performance reviews and pipeline discussions. Coach team members on prospecting, qualification, proposals, negotiation and closing, addressing performance gaps through targeted development plans.
New Business Development
Proactively identify, qualify and convert new sponsors, exhibitors and partners through market mapping, targeted outreach, networking and referrals. Build a consistent pipeline a