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Posted 2d ago•London, England, United Kingdom

B2B Copywriter

MiddleOn-site (London)Salary undisclosed
Job Description

We are looking for a Mid-Senior Content / Copywriter with a strong background in long-form storytelling, thought leadership and strategic editorial content. 

This role is centred around creating intelligent, engaging and commercially impactful long-form work, from white papers to executive interviews, opinion pieces and articles, while also shaping campaign messaging and social-first creative that helps brands show up credibly in culture and conversation. 

You'll combine editorial depth with creative thinking, translating complex topics, across both B2B and B2C in industries such as financial services, logistics and tech, into compelling narratives for both specialist and broader audiences. Alongside long-form content development, you'll also support campaign copywriting, social content writing (particularly for LinkedIn) and integrated social rollouts. 

You should have a strong understanding of how brands can evolve beyond traditional corporate communications, creating work that feels relevant, modern and audience-led across both professional and more consumer-oriented platforms. 

The role spans writing acrpss a variety of sectors including finance, insurance, ecommerce, supply chain, sustainability and technology. 

You would be collaborating with strategists, editorial directors, designers and social teams to shape impactful creative and editorial output.  

Core Responsibilities 

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