Paid Media Expert

Salary: $1800 to 2,200

Full-time, Remote

Job Description 

As a Paid Media Expert you lead the implementation and optimization of your client’s paid search (PPC) marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned clients’ campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and meet virtually. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s. Your ability to provide unique solutions for both your clients and the company will produce great results! 

Job Expectations 

Manage and be a point of contact for assigned client paid media accounts 

● Identify and implement paid media tactics and best practices, including search, display, remarketing, social, and video ads 

● Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI 

● Support the New Business and Strategy Departments with sales, organic growth, and client retention 

● Delegate tasks to Paid Media Coordinators and Assistants when appropriate

● Pull, analyze, organize, and interpret data 

● Clearly and consistently communicate between internal product teams and external clients 

● Research and stay up-to-date on marketing trends