Head of Growth and Brand Marketing

This role is with one of our portfolio company.

We are looking for a founder-minded Head of Growth & Marketing to own the company's brand narrative, market positioning, and full-funnel growth.

You will define that story, build the brand infrastructure behind it, and translate it into growth loops. If you've done 0-to-1 market-building, developed insight-led positioning frameworks, marketed a consumer product — this is the role.

Responsibilities:

• Define company's brand narrative and positioning for distinct audiences. Build the consumer brand from the ground up — what it stands for, who it's for, and why.
• Build the positioning ladder: what it stands for, who it serves, and why it wins against alternatives.
• Commission and use audience research, customer insights, and competitive intelligence to sharpen positioning regularly.
• Drive brand consistency across all surfaces — digital, content, events, partnerships, and PR.
• Develop customised messaging, outreach frameworks, and engagement playbooks for each cohort — not one-size-fits-all.
• Work with product and data teams to measure brand health, customer NPS, and advocacy beyond vanity metrics.
• Drive consumer acquisition across paid, organic, and referral channels with clear CAC and payback discipline.
• Lead strategy and execution across Instagram, LinkedIn, Yo