B2C Retention Manager

We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven.

Job Responsibilities

• Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications;
• Create and execute advanced CVM strategies to drive LTV growth and increase user retention;
• Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses;
• Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness;
• Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets;
• Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications;
• Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments;
• Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack an