Marketing Partnerships Manager (AdTech, B2B)

ETG Marketing Hub serves as the central gateway for all marketing activities across ETG’s brands and external channels. We are now launching a new business line — the ETG Marketing Network — enabling advertising placements with leading travel and adtech partners (including display, CTV, mobile, metasearch, social, influencer marketing, and more). Powered by ETG’s rich travel data and booking-level measurement, this network delivers high-impact marketing opportunities. In this role, you will take the network from strategy and pilot projects through to recurring sales and scalable growth.

Responsibilities:

• Strategy and roadmap. Define positioning, priority markets, channels and partners, and set out the stages: pilot, recurring sales, scaling, automation.
• Partner network. Source, evaluate and onboard adtech/DSP, metasearch, CTV/mobile/social and influencer platforms, including niche and closed inventory. Lead negotiations and manage partner relationships and quality.
• Monetization model. Structure terms with partners (revenue share, commission, additional margin), model unit economics and own the P&L of the business line.
• Offers and packages. Package external channels into clear products, including bundles with ETG inventory, and define pricing.
• Data and measurement. Together with the data, legal and product teams, define h