Director of Marketing

Empatica

Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements.

Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact.

If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading. 

About the role

As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams.

In addition, working together with other members from the Marketing Team you will be:

• Developing and implementing comprehensive marketing strategies - covering both organic and paid initiatives.
• Owning the demand generation engine end to end - driving lead generation, ABM initiatives, lifecycle marketing and nurt