Director of Performance Marketing

Role Summary

Empower Brands is seeking a Director of Performance Marketing to help build and lead a centralized franchisee growth capability across our portfolio of brands.

This role will oversee paid media strategy, platform and partner management, franchisee performance reporting, and the ongoing evolution of services that support local lead generation and conversion. The leader will work across brand teams, digital marketing, finance, operations, and franchisee stakeholders to create a more consistent and scalable approach to local marketing execution.

The ideal candidate brings strong performance marketing experience, an agency or multi-location background, and the ability to translate strategy into practical, measurable programs. This person should be comfortable operating in a growing environment, working cross-functionally, and remaining close to execution as the capability develops.

The role reports to the Chief Marketing Officer and partners closely with the Senior Director of Digital and Marketing Operations.