Senior Data Scientist - MMM

Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description

How we measure and optimise our marketing effectiveness is key to how we grow. We're a UK&I-focused marketing analytics team, working directly with the marketing teams to understand what's working and where to invest next, and MMM sits at the heart of that.

This is a high impact analytical role that will report to the Head of UK Marketing Analytics, owning and leading Marketing Mix Modelling (MMM) for our UK&I brands. You'll be our MMM expert, responsible for the data pipelines, the modelling, and the insights and recommendations that come out of it. It's a chance to shape how MMM is built and used across our UK&I business, with real influence over how we invest in marketing.

The purpose of the role is to use MMM to measure performance and allocate marketing budget across our acquisition teams and channels, improving efficiency and ROI. More broadly, the role will challenge our marketing teams to think and work differently to get better results.

Key Resp