Creative Content Specialist
About the Role | 职位简介
We are seeking a creative and strategic Content Operation Specialist to transform EPOS product features into compelling customer-focused narratives. You will be the bridge between technical product language and engaging e-commerce storytelling, leveraging the FAB (Feature-Advantage-Benefit) framework to create content that captivates, converts, and builds brand affinity across SEA markets.
This role requires exceptional content strategy skills and visual aesthetic judgment — design skills are not mandatory, but a keen eye for compelling storytelling and visual presentation is essential.
我们正在寻找一位富有创意和策略思维的内容运营专员，负责将EPOS的产品功能转化为引人入胜的客户导向型内容。您将成为技术产品语言与电商故事讲述之间的桥梁，运用FAB（功能 - 优势 - 利益点）框架，打造能够吸引、转化并建立品牌认同感的内容，覆盖马来西亚和新加坡市场。
该职位需要出色的内容策划能力和视觉审美判断力——不要求设计能力，但必须具备敏锐的故事叙述和视觉呈现能力。
📋 Key Responsibilities | 核心职责
1. FAB Content Transformation | FAB 内容转化
- Transform product features into customer benefits using the FAB framework (Feature-Advantage-Benefit) for e-commerce platforms, marketing channels, and social media
- Craft compelling product narratives that highlight what it is, why it matters, and how it improves customers' business
- 将产品功能转化为客户利益点，运用 FAB 框架（功能 - 优势 - 利益点）为电商平台、营销渠道和社交媒体创造内容
- 撰写引人入胜的产品故事，突出产品是什么、为什么重要、以及如何改善客户生活
