Senior Growth Marketing Manager, Lifecycle
About Ethos
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the role
We are seeking a data-obsessed, US-based Senior Growth Marketing Manager to own the lifecycle across three distinct customer journeys: converting prospects into customers, expanding existing customers through cross-sell and upsell, and scaling a recently launched product line. The through-line is conversion, retention, and maximizing long-term customer value (LTV).
These three journeys work differently, and that's the interesting part of the job. Prospect-to-customer conversion is a blend of self-serve digital and human follow-up — live agents and voice AI — so your job is to design what gets said, to whom, and when, so that confidence keeps bui
