Product Marketing Manager

The Role 

We are looking for a Product Marketing Manager to define and execute the go-to-market strategy for our core legal audiences and drive sales growth in this segment. You’ll bring strategic thinking, legal software expertise, and cross-functional collaboration skills to turn platform capabilities into persuasive positioning, drive campaigns, and influence product prioritization for our customers.

This is a full-time, exempt position based in our Oakland, CA office with a hybrid work schedule: in office M/W/Th with the option to work from home on Tu/Fr.

What you'll do

• Own go-to-market strategy for selling Everlaw to legal teams, including messaging, positioning, battlecards, and sales materials (e.g. pitch decks, cheat sheets) that support the enterprise sales motion.
• Execute product launches for the legal audience, developing launch campaigns and positioning, and managing sales enablement and go-live coordination.
• Partner with Demand Gen and Content to develop omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers) that build thought leadership, generate pipeline and grow revenue.
• Research legal team needs and competitor approaches to identify where we're different and what drives buying decisions.
• Collaborate wit