Director of Performance Creative
The job in one line
You run the team that makes our video ads.
Not the brand film. Not the packaging. The hundreds of pieces of video that go into paid social every month, get measured against hook rate and CPA, and either scale or die.
Creative is our single biggest growth lever. Right now it's the constraint. We're hiring the person who removes it.
What you'll actually do
Build and run the creative engine. Hire and lead a pod of creative strategists and performance editors. Set the concept volume, the testing cadence, and the standard. Own the pipeline from insight → brief → shoot/edit → launch → read → iterate. You are accountable for throughput and for what the work does to blended CAC.
Decide what we make and why. Translate performance data and customer research into creative frameworks — angles, hooks, formats, and segmented lanes across our product line. You should be able to look at a week of results and say what to make next, and defend it.
Own the creative testing system. Structured hypotheses, clean reads, real learning loops. We want a library of what works and why, not a folder of ads. You'll partner closely with growth on measurement and with our data team on the numbers behind it.
Direct creator and UGC output. Write the briefs. Set the formats. Make sure what comes back from creators is built to perform, not just built to look nice.
