Lead Management Coordinator (Event Industry)

The Lead Management Coordinator plays a critical role in driving business growth within the exhibitions and events industry by managing lead generation, client outreach, CRM coordination, and bid/portal administration. This role supports sales and business development teams by ensuring a strong pipeline of qualified prospects, effective client engagement, and timely submission of proposals and tenders.

Requirements

Lead Generation & Prospecting

• Identify and qualify potential leads through online research, industry directories, event databases, and social platforms.
• Generate new business opportunities via cold calling, email outreach, and follow‑up campaigns.
• Maintain a steady pipeline of prospects aligned with target industries and event segments.
• Track lead sources and performance to optimize future lead‑gen strategies.

Cold Calling & Client Outreach

• Conduct structured cold calls to introduce company services and upcoming exhibitions.
• Engage decision‑makers to understand their requirements and assess fit for participation.
• Maintain professional communication to nurture early‑stage leads.

Business Development Support

• Assist the sales team in converting qualified leads into active opportunities.
• Monitor competitor activities and market trends to ide