Marketing Automation Analyst

We are currently looking for Marketing Automation Analyst which will be responsible for the end-to-end execution of omnichannel campaigns (Email, WhatsApp, SMS) and the management of web forms across the portfolio of 30+ world-class exhibitions. The goal is to ensure that every campaign is delivered with 100% accuracy, on time, and optimized for maximum engagement.

Key Responsibilities:

1. High-Volume Campaign Execution

• Omnichannel Deployment: Build, test, and deploy 70+ weekly campaigns across Email (EDM), WhatsApp, and SMS using Oracle Eloqua (and integrated messaging tools).
• Segmentation: Manage complex database queries to build targeted audience segments, ensuring the right message reaches the right persona at the right time.
• A/B Testing: Systematically test subject lines, content layouts, and send times to improve open and click-through rates across the portfolio.

2. Web Forms & Lead Capture

• Form Architecture: Create and manage web forms and landing pages for all show websites, ensuring seamless data flow into the CRM/Marketing Automation platform.
• Tracking & Attribution: Ensure all digital touchpoints are correctly tagged (UTM parameters) to provide clear attribution for marketing ROI.

3. Automation & Lifecycle Journ