Senior ABM Manager
About the Role
We're seeking a strategic and results-driven Senior ABM Manager to lead our Account-Based Marketing initiatives across North America. In this role, you'll design and execute highly personalized marketing campaigns targeting our most valuable accounts, driving pipeline acceleration and revenue growth. You'll partner closely with Field Marketing, Sales, and Product Marketing teams to develop targeted strategies that resonate with C-suite and IT Practitioners in key decision-making roles.
Key Responsibilities
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ABM Strategy & Planning – Develop and execute multi-year ABM strategies aligned with company revenue goals; identify, prioritize, and tier target accounts based on revenue potential and strategic fit
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Campaign Development – Design and launch integrated ABM campaigns including personalized email, content, paid media, events, and direct outreach; coordinate with PMM on messaging and sales enablement
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6sense & Reachdesk Optimization – Leverage 6sense for predictive account intelligence, intent data, and account scoring; utilize Reachdesk for multi-channel personalized outreach and campaign orchestration
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Sales Alignment – Partner with Sales leadership to define account selection criteria, establish ABM playbooks, and create feedback loops that drive continuous improvement
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Cross-Functional Leadership – Lead collaborative planning with Product Marketing, Demand Generation, Digital Marketing, Sales Development, and Customer Success; serve as ABM ambassador across the organization
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Performance Management & Optimization – Track ABM metrics (influenced pipeline, win rate, velocity, CAC, ROI); conduct regular analysis and optimize campaigns based on account engagement and conversion data
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Tools & Technology – Manage ABM platforms, marketing automation, CRM integrations, and analytics; identify and implement technology that enables scalable personalization
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Reporting & Insights – Deliver monthly/quarterly performance reviews to leadership; translate ABM results into actionable insights for Sales and executive stakeholders
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Team Development – Build and mentor ABM team members (if applicable); establish best practices and training processes
Required Qualifications
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5+ years of marketing experience with at least 3+ years in ABM or enterprise/complex sales marketing
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Hands-on experience with 6sense – demonstrated proficiency in account selection, intent data analysis, and campaign execution
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Hands-on experience with Reachdesk – proven ability to orchestrate multi-channel campaigns and drive personalized outreach at scale
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Proven ability to design and execute ABM campaigns that drive pipeline and revenue impact
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Strong understanding of B2B sales processes, deal cycles, and customer buying committees
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Experience with additional marketing platforms (e.g., Marketo, Salesforce, Sigma)
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Demonstrated expertise in marketing analytics, data interpretation, and ROI measurement
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Excellent cross-functional collaboration and stakeholder management skills
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Ability to translate business objectives into clear marketing strategies and executable plans
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Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
Preferred Qualifications
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Experience in technology, SaaS, or enterprise software industries
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Familiarity with LinkedIn Sales Navigator, Salesforce, or similar tools
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Background in demand generation, product marketing, or field marketing
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Knowledge of sales methodologies (MEDDIC, SPIFF, etc.)
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Experience managing ABM team members or coordinating across distributed teams
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Certification in marketing strategy, ABM, or account management
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Track record of building scaled ABM programs from the ground up
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Experience integrating 6sense and Reachdesk with marketing automation and CRM platforms
Compensation: This role has a market-competitive salary with an anticipated base compensation range of 130,000-170,000 USD. The posted range reflects the amount Extreme Networks reasonably and in good faith expects to pay for this role upon hire. This range is set using objective, gender-neutral criteria based on skills, experience, responsibility, and working conditions. Actual compensation offered will depend on the selected candidate's experience, qualifications, skills, and work location.
Benefits and Total Rewards:
Extreme Networks offers a comprehensive benefits package. Specific benefits vary by country and may include:
• Medical, dental, and vision insurance
• Flexible work schedules and work-from-home opportunities where role permits
• Paid time off, including open time off in eligible markets and statutory leave in all markets
• Paid holidays in accordance with local practice
• Retirement savings programs, including 401(k) matching in the United States
• Employee Stock Purchase Program, where eligible
• Adoption assistance and fertility treatment support, where eligible
• Flexible spending accounts, where eligible
• Employee assistance program
• Tuition reimbursement, where eligible
• Life and disability insurance
Benefits eligibility is based on country of employment, role, and employment status. Complete benefits details will be provided during the interview process and in the formal offer of employment.
Equal Employment Opportunity
Extreme Networks, Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We are committed to taking affirmative action to employ and advance in employment qualified protected veterans, including disabled veterans, recently separated veterans, active-duty wartime or campaign badge veterans, and Armed Forces service medal veterans.
Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (for example, stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks. We encourage people from underrepresented groups to apply.
Fair chance and background checks
Extreme Networks will consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance for Employers, Philadelphia Fair Criminal Record Screening Standards Ordinance, Illinois Human Rights Act, Cook County Human Rights Ordinance, Seattle Fair Chance Employment Ordinance, and the San Francisco Fair Chance Ordinance. An applicant's conviction history will not be considered until after a conditional offer of employment has been made. Following any individualized assessment, applicants will be provided with the opportunity to respond before any adverse action is taken.
Extreme Networks does not seek salary history information from applicants and will not rely on salary history in determining whether to offer employment or in setting compensation.
Reasonable accommodation
Extreme Networks is committed to providing reasonable accommodations to qualified applicants with disabilities throughout the application, interview, and hiring process. If you require a reasonable accommodation to participate in the application or interview process, please contact [insert contact email and phone]. All requests will be handled confidentially.
Use of artificial intelligence in hiring
Extreme Networks may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are made by humans. Applicants have the right to request human review of any automated decision affecting their candidacy and to request information about how their personal data is processed. To exercise these rights, please contact [insert contact email].
Data privacy
Personal data provided during the application process will be processed in accordance with Extreme Networks' Candidate Privacy Notice, which is available at https://www.extremenetworks.com/about-extreme-networks/company/legal/privacy-and-cookies-policy. For applicants in the European Economic Area, United Kingdom, and other jurisdictions with comparable data protection laws, the Candidate Privacy Notice describes your rights regarding your personal data.
About Extreme Networks
Extreme Networks, Inc. (NASDAQ: EXTR) creates effortless networking experiences that enable people and organizations to advance. We push the boundaries of technology by leveraging machine learning, artificial intelligence, analytics, and automation.
Learn more at www.extremenetworks.com, or follow us on LinkedIn, X, and Facebook.