Director of Product Marketing

FMX is looking for a strategic, execution-minded Director of Product Marketing to lead our product marketing function and serve as the connective tissue across product, sales, and demand generation. This is a player-coach role: you'll set the vision for how FMX communicates value to the market while managing and developing a team of product marketing managers. You'll partner with leaders across the go-to-market organization to make sure positioning, launches, and enablement translate directly into pipeline and revenue.

Responsibilities:

As the Director of Product Marketing, you will:

•  Own the strategic direction for product marketing, establishing positioning, messaging, and launch frameworks that align product, sales, and marketing around one go-to-market motion.
•  Lead, coach, and grow a team of product marketing managers, building a function that scales alongside FMX's product roadmap and growth goals.
• Serve as the primary connector between Product, Sales, and Demand Generation, ensuring GTM plans have clear ownership, timelines, and shared accountability across teams.
• Lead market research into FMX’s target segments to define our Ideal Customer Profile (ICP), perform Total Addressable Market (TAM) analysis, and provide targeting guidance for our GTM teams.
• Set the standard for how FMX plans and executes go-to-market launches, from early positioning through post-la