Field Marketing Coordinator
About the Role
Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities.
What you will do and achieve
Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
Organize team preparation meetings for each event
Project manage landing pages, registration, email campaigns, timelines, and deadlines
Source venues for Factory field marketing events
Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
Maintain budget tracker for your programs
Assist with creative approaches to marketing Factory programs (live and virtual)
Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners,
