Principal UX Designer

About Us

Familiar Machines & Magic (FM&M) is building the Physical AI platform for human connection, beginning with Familiars — physically embodied AI systems designed to form long-term, emotionally intelligent relationships with people. Our mission is to create artificial life to build a more caring world.

Founded by industry leaders from iRobot, Outrider, and Amazon, our team has collectively deployed over 50 million consumer robots worldwide and led advances in navigation, machine learning, and human-robot interaction.

Familiar Machines & Magic is building a mission-driven team of high performers, anchored in our unique Culture Principles and Ways of Working.

Position Overview

We’re looking for a Principal User Experience (UX) Designer to join our growing team and help bring the Familiar experience to life. You will lead UX productization across our app, web, and on-product experiences, creating a cohesive system that can be built and shipped.

You will think beyond individual features and interfaces to how the experience works as a whole — across digital and physical touchpoints, everyday interact