Digital Marketing Specialist

Job Type

Full-time

Pay: $70,000/year

Workplace Location

• In-Office/On Site
  

About the Role

Financial Services of America is looking for an experienced Digital Marketing Specialist to take ownership of the day-to-day execution, measurement and optimization of our digital marketing efforts.

This is not a social media coordinator position.

We are looking for someone who understands how digital marketing actually works — paid media, conversion tracking, landing pages, pixels, Google Tag Manager, analytics, SEO, retargeting and lead funnels — and can use data to continually improve performance.

You'll work directly with FSA's Marketing Director and internal marketing team to help build and operate a growing digital lead-generation engine.

What You'll Own

Paid Digital Advertising

• Build, manage and optimize campaigns across Meta/Facebook, Instagram, Google Ads, YouTube and other digital platforms.
• Manage campaign budgets and monitor performance.
• Test audiences, creative, copy, offers and landing pages.
• Build and manage retargeting campaigns.
• Identify opportunities to improve lead quality and reduce acquisition costs.

Digital Lead Funnels

Manage digital acqui