Product Analytics Chapter Lead

About Finom   Finom is a European tech startup headquartered in Amsterdam, and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.   We recently closed a €115 million Series C equity round (around $133 million), bringing our total funding to approximately $346 million. This significant investment follows a $105 million growth funding round from General Catalyst, a long-term backer since 2021 known for supporting companies like Airbnb, HubSpot, KAYAK, and Stripe.   Finom's platform goes beyond traditional banking, offering invoicing and a growing suite of features, including AI-enabled accounting, aiming to simplify financial management for entrepreneurs. We're actively expanding our reach across key EU markets like Germany, France, the Netherlands, Italy, and Spain.   At Finom, we’re not just redefining the entrepreneurial experience — we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.   Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business. About the Role Product decisions at Finom are made fast, and we want them made on evidence. You join the Growth & Activation product stream as its analyst, working with PMs and engineers on how new customers discover the product, start using it, and grow with it. There is no established way of doing product analytics here yet, so you define it: how experiments are designed, how metrics are named and counted, what a readout looks like. You come with your own approach rather than waiting for one to be handed to you. What you'll do Work with the product managers and other stakeholders in the stream. Agree priorities with them, and look for the problems worth solving instead of waiting for a request to arrive. Bring recommendations to the business, including opportunities it does not see on its own. Define the metrics for the stream: what activation means, what we expect from the funnel, how each number is counted, and how it stays consistent with the way the rest of the company counts the same things. Design the tests. Hypothesis, primary metric, audience split, duration, and how the result gets read once it lands. Automate that work, so running a test is routine and not a small project every time. Build the infrastructure for testing at scale, with external tools or our own, so a testing culture can spread across the product teams.