Paid Media Manager

We're looking for a Paid Media Manager to lead Google Ads strategy across our portfolio of law firm clients. This role is focused primarily on Google Search, managing campaigns in some of the most competitive and expensive legal markets where every click, every dollar, and every conversion matters.

The ideal candidate understands that success isn't measured by impressions or clicks, it's measured by qualified leads and signed cases. They combine deep Google Ads expertise with analytical thinking, strategic decision making, and a relentless drive to improve performance. They're constantly testing, learning, and embracing new technologies, including AI, to stay ahead of the competition.

What You'll Do

Paid Search Strategy

• Build, launch, and optimize Google Search campaigns that generate qualified leads and signed cases.
• Develop campaign structures, keyword strategies, audience strategies, bidding strategies, and account architecture built for long term success.
• Create scalable paid search strategies that align with each client's business goals and growth objectives.

Campaign Strategy & Optimization

• Analyze Quality Score, Auction Insights, search terms, comp